The Fourteenth of September by Rita Dragonette

by Grey Global Group (now part of WPP) in 1999, serving as president of its GCI Dragonette subsidiary and on the Global Executive Committee. Seeking access to an international platform, she negotiated the acquisition of Dragonette, Inc. The agency quickly became one of the top 15 independents nationally. Understanding the potential of integrated marketing, she left Edelman in the early 1980s and co-founded Dragonette, Inc., one of the first agencies to offer comprehensive services throughout the sales chain. (now Edelman Worldwide), where she built her group into the agency’s largest and was recognized for her efforts by being named its youngest senior vice president. She began her career at the global public relations agency Daniel J.

Rita is a writer who, after nearly 30 years telling the stories of others, has returned to her original creative path.ĭuring her extensive business career, she was a nationally-known and award-winning expert in the fields of Public Relations and Marketing, advising hundreds of clients on branding and expansion strategies in both mature and growth industries. Today we’d like to introduce you to Rita Dragonette.

The Fourteenth of September by Rita Dragonette